5 Marketing Mistakes Costing You Revenue Right Now

Marketing Mistakes That Kill Revenue

Running a business is hard enough without marketing working against you. Here are 5 mistakes we see in nearly every audit — and how to fix them fast.

Mistake #1: Targeting Everyone

When you try to appeal to everyone, you appeal to no one. The most successful businesses we've audited have a crystal-clear ideal customer profile.

Action item: Write down exactly who your best customer is. Age, income, location, pain points, and where they spend time online.

Mistake #2: No Email List

Social media followers aren't yours — they're rented. If Instagram changes its algorithm tomorrow, your reach could drop 90%. An email list is the only audience you truly own.

Action item: Set up an email capture form on your website with a compelling lead magnet. Even a simple "10% off your first order" works.

Mistake #3: Ignoring Reviews

Negative reviews happen to every business. What matters is how you respond. Ignoring them signals to potential customers that you don't care.

Action item: Respond to every review (positive and negative) within 24 hours. Be professional, empathetic, and solution-oriented.

Mistake #4: No Follow-Up System

80% of sales require 5+ touchpoints, yet most businesses give up after 1-2. Without a follow-up system, you're leaving money on the table.

Action item: Set up an automated email sequence for new leads. Tasknator can generate these sequences for you based on your business type.

Mistake #5: Copying Competitors

Your competitors might be making the same mistakes you are. Instead of copying, focus on what makes YOU different.

Action item: List 3 things that make your business unique. Build your marketing around those differentiators.

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